A new era

I was part of the team to launch the new Burberry monogram ‘TB’ named after the company founder; Thomas Burberry. Among the anticipation and excitement of the brand launch, lay the task of defining how the new monogram would look on the global stage, from digital screens to building facades.

Key work areas

• Developing the creative vision for launching the new monogram through visual mockups for key stakeholder meetings

• Developing brand guidelines on both digital and physical surfaces and conveying these to 3rd party vendors

• Working with external creative artists to ensure brand guidelines were met