2019
Burberry
Bringing a global festive campaign to life
Ideation
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Motion Design
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Visual Specifications
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Ideation 〰️ Motion Design 〰️ Visual Specifications 〰️
The Brief
With the festive period being the most important time of the year for a fashion brand, deliver outstanding and elevated advertising placements for both digital and physical settings.
Key work areas
Ideating digital advertising creatives through extensive research and competitor benchmarking
Running creative idea sharing sessions and brainstorming with the wider advertising team
Guiding engineers during the implementation stage through guidelines and reviews
+19% Dwell time on ad units, and +4.2% CTR increase
London, Paris and Seoul. Out of home billboard projections.
New York, Brooklyn. Out of home billboard projection.