Designing responsive advertising
2019
Burberry
Ideation
〰️
Motion Design
〰️
Visual Specifications
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Ideation 〰️ Motion Design 〰️ Visual Specifications 〰️
The Brief
While staying true to the elevated brand principles, develop engaging digital advertising units that portray the concept of a cuboid, that can be used in a variety of digital placements.
Key work areas
Ideating digital advertising creatives through extensive research and competitor benchmarking
Running creative idea sharing sessions and brainstorming with the wider advertising team
Guiding engineers during the implementation stage through guidelines and reviews
+50% Dwell time on ad units, and +13% CTR increase
Left: +3% CTR increase, Right: +10% Dwell increase